Company
Business Model · Economics · Operations
Every evaluation starts here. We look at how the business actually makes money, such as the model, the unit economics, and the operational depth behind the numbers, because a due diligence process that skips this ends up assessing a business that doesn't exist on paper. Company sits at the centre of our framework because everything else is read through it.
Evidence: the business's actual operating model and unit economics, not the pitch narrative.